19. The Amazing Spider-Man
Marc Webb’s The Amazing Spider-Man rebooted a franchise this year to the tune of three quarters of a billion dollars, and the video below is exemplary of a fantastic trailer.
We open with a great voice-over monologue, over some epic footage – the New York skyline, a car ablaze, a great shot of Spidey descending upside-down – and then we come to the heart of the film: Peter’s desire to find the truth about his parents.
We’re teased with the excellent on-screen chemistry between Andrew Garfield and Emma Stone, the design for the reboot’s web-shooters, and the unmasking of Spider-Man. It sure as hell made me want to see the film as soon as humanly possible. And when I did, it didn’t disappoint.