This has been a brilliant week for those of us looking forward to Guillermo del Toro’s Pacific Rim, which has long been a summer blockbuster we’ve been looking forward to.
Things kicked off with a new WonderCon trailer, and was quickly followed by an awesome new banner, and most recently a great new Japanese trailer/promo. And as the Bank Holiday weekend closes in, Warner Bros. and Legendary have debuted two more awesome things to start the affair, releasing an absolutely enormous new ‘super poster’, which is really just an utterly fantastic piece of artwork.
And to make things all the sweeter, they’ve debuted a Pacific Rim ‘Moments Worth Paying For’ trailer, in partnership with Industry Trust’s brilliant ‘Moments Worth Paying For’ campaign, which has been running since late 2010.
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes–a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)–who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.
Charlie Hunnam, Rinko Kikuchi, Idris Elba, Charlie Day, Rob Kazinsky, Max Martini, and Ron Perlman take the lead, with del Toro directing from a script he co-wrote with Travis Beacham (Clash of the Titans).
Pacific Rim will be released in 3D and IMAX 3D on July 12th in the US and UK. If you hadn’t already, be sure to commit that release date to memory, because this is going to be amazing. And, as you can see from the trailer below, this is definitely a film you’ll want to see in a cinema, on the big screen. These really do promise to be moments worth paying for.
[yframe url=’www.youtube.com/watch?v=X1Jjoymur2I’]
And you can either click through on the image or head over to the film’s official site to see this epic new poster in full. (It’s an impressive 6,000 pixels wide, hence why you’ll need to click through to see it in full to really appreciate it!)
London: 2nd May 2013: On Friday 3rd May, the Industry Trust for IP Awareness and Warner Bros. Pictures UK will release a unique trailer for the upcoming epic sci-fi action adventure Pacific Rim that promotes the value of a great movie experience.
Running in cinemas, digital, online and social media, the exclusive 30-second trailer celebrates the visual mastery behind the forthcoming blockbuster movie and directs audiences to Findanyfilm.com, a search engine for official film releases, all aboveboard and all in one place.
Josh Berger CBE, President & Managing Director, Warner Bros. UK, Ireland and Spain said: “This fantastic Pacific Rim trailer captures some of the vital ingredients that make a movie experience worth paying for and, at the same time, addresses the continued challenge posed by piracy.”
Liz Bales, Director-General of the Industry Trust for IP Awareness, said: “This latest ‘Moments Worth Paying For’ trailer celebrates the skill and creativity behind the finished film as something worth paying for – and what better way to bring that message to life than via the visual thrill-ride on offer in Pacific Rim?”
The Industry Trust’s “Moments Worth Paying For “campaign, launched in November 2010, has since gone from strength to strength. Independent tracking research by ICM in December 2012 revealed that those audiences exposed to the campaign were significantly more likely to pay for official film and TV than those not exposed to it.
From acclaimed filmmaker Guillermo del Toro comes Warner Bros. Pictures and Legendary Pictures Pacific Rim. When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju. On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse. The film also stars Idris Elba, Charlie Day and Ron Perlman, as well as Robert Kazinsky, Max Martini, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Brad William Henke and Diego Klattenhoff.
