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The Most Ingenious Film Marketing Stunts

Freddy vs Jason – Las Vegas weigh-in

FreddyvJason

August 2003 may be meaningless but this date is memorable for die-hard horror fans as we bared witness to the release of Freddy vs Jason. Two iconic horror characters that shaped a genre pitted against each other.

What could go wrong…?

Taking the theme of the film literally, a “weigh-in” for the eagerly anticipated bout was staged in Las Vegas with even Michael Buffer offering his services. With fans already soured at the mere prospect of such a film, this stunt no doubt had little impact on selling the film. The weigh-in is entertaining and this is all down to Robert Englund, who was one of the very few positives in the film.