Zoolander 2 – Paris fashion week
Since the 2001 release of Zoolander it is a film that has increased in popularity and gained traction so much so that a sequel will be released on February 12th.
Over the top and a ridiculously eccentric lead meant the announcement of the sequel had to be just that and then some. Paris fashion week was the perfect platform for this and proved to be a marketing ploy of great cunning.
What better way to announce the return of Derek Zoolander and Hansel than with a runway appearance? As the PR push increases in the build up to the films’ release, an appearance from Derek Zoolander on Vogue’s 73 Questions played nicely with the character we’ve come to appreciate.
