Anchorman 2: The Legend Continues – Ron Burgundy reads the news
Confining the charismatic and outrageous Ron Burgundy in the Anchorman universe, if you will, proved not to be an option in the build-up to the release of the film’s sequel. Will Ferrell unleashed San Diego’s finest newsreader for real when he co-anchored KX News in a marketing stunt that was as outrageous as it was sheer genius.
In that live environment Ferrell appears comfortable and truly immersed in his alter-ego, all of which comes across with the natural likeability and humour of Burgundy on display.
Whilst milk may have been a bad choice, this is an expertly crafted piece of marketing. There is simply no such thing as too much Ron Burgundy.
