Although watching Twilight New Moon for some may be worse than pulling teeth, it appears to appeal to many as the second instalment of Stephenie Meyer’s “˜Twilight’ series opened in the UK and Ireland at 12.01am Friday night and has broken the all-time midnight opening record for a film with a staggering £486,210 box office.
Tens of thousands of fans flocked to the cinema as it played at midnight in selected venues only. 134 screenings were sell outs and 88 of those were from the Vue circuit alone. The film which has also broken the record for advance sales in the UK and Ireland as reported by the three leading cinema chains ““ Vue, Odeon and Cineworld ““ was released on a massive 1100 screens.
Head of Film at E1 Entertainment Alex Hamilton commented, “˜We are very excited and encouraged by this fantastic result and can’t wait to see what the rest of the weekend brings. We’d like to also take this opportunity to thank the fans for their incredible support in growing the franchise and their part in making the films a worldwide phenomenon.’
Tim Richards, CEO of Vue Entertainment adds, “˜These were the largest attended midnight shows we have ever done. We were adding extra shows right up to the last moment to cope with the demand. We are now looking forward to a busy weekend for the movie.’
So it seems that Twilight Will be around for a while and we might as well get used to it!