Paramount Pictures, via RopeofSilicon, have released three brand new TV spots for True Grit.

Directed by Joel and Ethan Coen (No Country for Old Men), True Grit is an adaptation of the 1968 novel of the same name by Charles Portis and stars Jeff Bridges, Matt Damon, Barry Pepper, Josh Brolin and Hailee Steinfeld.

Mattie Ross (Steinfeld), a 14-year-old girl, undertakes a quest to avenge her father’s death at the hands of a drifter named Tom Chaney (Brolin). Ross persuades an alcoholic marshal named Rooster Cogburn (Bridges) to join her in tracking down Chaney.

True Grit will be released in the UK on January 14, 2011.

Check out the TV spots embedded below: