We’ve seen a great first trailer, a few different versions of the main poster, and a TV spot last month, and now the viral campaign for the film continues on the streets of California, withthese two posters spotted in Hollywood.
“Total Recall is an action thriller about reality and memory, inspired anew by the famous short story “We Can Remember It For You Wholesale” by Philip K. Dick. Welcome to Rekall, the company that can turn your dreams into real memories. For a factory worker named Douglas Quaid (Colin Farrell), even though he’s got a beautiful wife (Kate Beckinsale) who he loves, the mind-trip sounds like the perfect vacation from his frustrating life – real memories of life as a super-spy might be just what he needs. But when the procedure goes horribly wrong, Quaid becomes a hunted man. Finding himself on the run from the police – controlled by Chancellor Cohaagen (Bryan Cranston), the leader of the free world – Quaid teams up with a rebel fighter (Jessica Biel) to find the head of the underground resistance (Bill Nighy) and stop Cohaagen. The line between fantasy and reality gets blurred and the fate of his world hangs in the balance as Quaid discovers his true identity, his true love, and his true fate.”
Wiseman is directing from a script co-written by Kurt Wimmer (Equilibrium), Mark Bomback (Die Hard 4.0), and the increasingly sought-after James Vanderbilt (The Amazing Spider-Man), with Neal H. Moritz (I Am Legend, Prison Break) producing.
With its US release coming just two weeks after The Dark Knight Rises, I have a feeling that the film may find a similar predicament that Dark Shadows, Battleship and (to a slightly lesser extent) Men in Black found themselves in – namely, that people were still seeing the superhero blockbuster for weeks after its release. The Avengers was #1 in the US for three weeks in a row, and smart money says TDKR could do the same – if I were Columbia, I might want to push Total Recall’s US release back a little, especially since it’s also contending with The Bourne Legacy.
Total Recall will be released in the US on 3rd August, before coming to the UK a little later on 29th August. Though it hasn’t yet been announced, I can imagine an IMAX release could potentially be in order for the film as well. As usual with these new posters below, you can click to enlarge.