Yesterday I posted a new TV spot for Percy Jackson and the Lightning Thief and it looks like the promotion train continues today with six brand new character art posters supplied to us by Columbia Pictures via Empire and they look fantastic.
Empire make a point that the posters don’t actually reflect who each person is in the movie. E.g. Percy Jackson himself is named, ‘Son of Poseidon’ and Pierce Brosnan who plays Chiron, as ‘Guide Warrior’. When I was looking through these, I too thought it was odd that they hadn’t used the characters names as the logo for the movie is quite small in the bottom right hand corner for each image. But with the cast including Joe Pantoliano, Kevin McKidd, Uma Thurman, Sean Bean (a former bond villain) and a former Bond (!), maybe they think they don’t need to get the name of the movie out there as much?All that coupled with the fact that it’s directed by Chris Columbus, surely it’s going to be good and word of mouth will do the marketing for them? I guess time will tell.
Who knows, anyway, Percy Jackson is out 12th February. Check out the new images below.
