Cineworld has announced that it will reopen its doors to the general public from May in the UK with a new deal in place with Warner Bros. The deal sets the path for ‘Godzilla Vs Kong to be the first blockbuster to kick start the business.
Back in December last year, Warner Bros faced a major backlash after announcing they would be releasing their entire 2021 roster of films on the streaming channel HBO Max.
As part of a deal reached, Cineworld will have an exclusive 31-day period it can show the studios’ films prior to them being available on streaming services. It also includes an extended window of 45 days for films that open to an agreed-upon box office threshold.
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“We are very happy for the agreement with Warner Bros. This agreement shows the studio’s commitment to the theatrical business and we see this agreement as an important milestone in our 100-year relationship with Warner Bros.,” Cineworld CEO Mooky Greidinger said.
The Cineworld Group will reopen its U.S. Regal Cinemas Apr. 2 with a limited release for “Godzilla vs. Kong,” and a wider release planned for “Mortal Kombat” from Apr. 16.
The cinema chain will open in line with current government guidance. Indoor cinemas in the U.K. are due to reopen May 17 and drive-ins earlier, from Apr. 12.