With the perfect casting coup, Cadillac won hands down with their Superbowl ad which saw Timothee Chalamet as Edward Scissorhands son.
“This is the story of a boy with scissors for hands,” Ryder’s Kim says in voiceover.
Aided by his mother – which saw Winona Ryder reprise her role as Kim – Just like his father, Edgar Scissorhands has the same everyday issue’s, from attracting magnets, cutting the bell cord on the bus, to coming up with artistic creations at his fast-food job to the dismay of his boss. With the bus driver refusing to let Edgar, board the bus, the melancholy Edgar finally gets his own car.
The ad uses Edgar’s different abilities to illustrate the advantages of the LYRIQ’s hands-free driving feature, called Super Cruise.
“It was pretty surreal to have Timothée play my son, Edgar,” Ryder said. “Timothée is an incredible guy — so talented and sweet. I felt a pretty instant bond with him.”
Released in 1990, Edward Scissorhands, played by Johnny Depp, was directed by Tim Burton and saw Edward, a synthetic man with scissor hands, taken in by Peg (Dianne West), a kindly Avon lady, after the passing of his inventor. Things take a turn for the worse when he is blamed for a crime he did not commit. The film also starred Anthony Michael Hall and Alan Arkin.