Could The Sundance Institute be on the way to becoming a global brand?
It’s being reported that founder Robert Redford is planning on bringing over his famed Sundance Film Festival (first launched in 1978) to the UK, and that he will team up with AEG Europe to stage Sundance London – a four-day event that will be hosted in at The O2, South-East London’s state-of-the-art concert arena.
The event will include screenings of titles from the 2012 Sundance Film Festival (which occurs three months before this new outlet) live music performances and film panels.
Redford has proved to be very savvy in the past with opening up the world of indie film, and given the current state of uncertainty the industry is in, doing something like this is essential in ensuring longevity. He had this to say about his plans:
“It is our mutual goal to bring to the U.K., the very best in current American independent cinema, to introduce the artists responsible for it, and in essence help build a picture of our country that is broadly reflective of the diversity of voices not always seen in our cultural exports.”
The first of (hopefully) many overseas incarnations of Sundance will be held next year from the 26th – 29th of April. We’ll keep you posted when we hear of any further development in his exciting cross-cultural plan and when tickets info is available.
News via The Hollywood Reporter
