A highlight of the first half of 2010 was the culmination of Ridley Scott Associates’ collaboration with Philips to create five short films whose only connection were the six lines of dialogue to be used.

The Parallel Lines premiere played host to the five films and you can see those films, and read our report of the event here. Carl Erik Rinsch, whose short The Gift impressed the audience and would have had no small part in the decision to seek him out to direct the remake of Logan’s Run, before (hopefully) working on bring a feature length version of The Gift to the screen.

Philips today issued a press release detailing the continuation of the Parallel Lines initiative with news of an extra dimension to the next short film, which will be directed by RSA’s Barney Cokeliss. An accomplished director of adverts Cokeliss is currently working on a section of  Geography of the Hapless Heart, which is a portmanteau feature built of fives stories happening simultaneously in five cities, as well as a film based on a chort story by J.G. Ballard.

Here’s a few choice cuts from the release,

Today, Philips announce their continued collaboration with renowned film producers, Ridley Scott Associates (RSA) – founded by Sir Ridley Scott – to  produce an all-new 3D short film for the Parallel Lines campaign, directed by RSA’s Barney Cokeliss. The ‘Parallel Lines’ campaign won the 2010 inaugural Cannes Lions Grand Prix for Film Craft.

The 3D film will be revealed in September and will be supported by an in-store retail experience.  A 2D version of the film will also be presented on www.philips.com/cinema and www.youtube.com/philipscinema. Exclusive footage of how the film was made, including interviews with the director and crew, will be released on Philips Cinema’s Facebook page www.facebook.com/philipscinema during the build up to the premiere in September.

You can find out more about Cokeliss here.