The Super Bowl is famed for its tendency to host many of Hollywood’s most anticipated trailers and TV-spots, the studios eager to take advantage of its status as the most-watched televisual event of the year.

With February 6 fast approaching, Paramount has bought enough time to advertise five of its prime summer releases (THR). The event will feature trailers for the likes of J. J. Abrams’ mysterious Super 8, MICHAEL BAY’s final Transformers movie Dark of the Moon, Gore Verbinski’s digimation Rango, Kenneth Brannagh’s Thor and Joe Johnston’s Captain America: The First Avenger.

Disney, meanwhile, have opted to plug their Pirates of the Caribbean: On Stranger Tides, leaving Universal and DreamWorks with enough time to flaunt Jon Favreau’s much anticipated Cowboys & Aliens. While Warner Bros. (busy counting their takings from Harry Potter and the Deathly Hallows: Part I, no doubt) and Fox appear to be sitting Super Bowl XLV out, Relativity Media are pitching in with the relatively low key Limitless, starring Bradley Cooper and Robert De Niro.

Whether you give an Adam Sandler about American Football or not, this year’s Super Bowl is looking set to be compulsive viewing.