Elizabeth Banks as Effie Trinket in The Hunger Games - Capitol ColoursThe Hunger Games could well become the new big franchise in 2012 – at least that’s what Lionsgate are hoping for. Connected to the movie is a brand new line of fashion and beauty products with the first poster be launched on The Hunger Games Facebook page. It features a brand new image of Elizabeth Banks as Effie Trinket in the movie who is being used to promote Capital Colours by China Glaze. I’m not up on current make-up (!) but I guess it’s coming to a shop near you soon!

The Hunger Games is based on the book by Suzanne Collins and is released in the UK 23rd March 2012.

The Hunger Games stars Jennifer Lawrence??, Josh Hutcherson??, Liam Hemsworth??, Woody Harrelson??, Elizabeth Banks???, Stanley Tucci??, Donald Sutherland???, Wes Bentley??, Toby Jones, Amandla Stenberg, Alexander Ludwig?? ?, Isabelle Fuhrman??, Jacqueline Emerson, Paula Malcomson, Dayo Okeniyi, Jack Quaid, Leven Rambin??, Willow Shields, Lenny Kravitz?? and is directed by Gary Ross.

Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love. THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson?’s Color Force in tandem with producer Jon Kilik. Suzanne Collins?? ’ best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.