Last night, Channel 4 unveiled their trailer for the Paralympics which they’ve called ‘Meet the Superhumans’. It really is a fantastic trailer showcasing many of Team GB but rather than just looking at the athletes in training, it touches on some of the origins of how the team were injured in the first place but have overcome their disabilities to become physically and mentally stronger than they ever were before. It’s beautifully shot and I think you’ll like it.
Have a watch of the trailer embedded below. I do love their opening strap line:
Welcome to a world with no barriers, a world where possibilities are endless and potential limitless.
Channel 4 is broadcasting an unprecedented 150 hours of live coverage on multiple television channels as well as online, along with dedicated mobile and tablet apps. Multiple streams, live text commentary, sharp social media observations and much more will be available at www.channel4.com/paralympics