Warner Bros has acquired the new name of Warner Bros. Discovery after Discovery bought out AT&T as owners.
David Zaslav, CEO of Discovery and future chief executive of the proposed Warner Bros. Discovery combined company, unveiled the new name to WarnerMedia employees from the Warner Bros. studio lot in Burbank.
“The Warner Bros. Discovery name will honour, celebrate and elevate the world’s most-storied creative studio in the world with the high quality, global nonfiction storytelling heritage of Discovery,” the company said.
Zaslav commented “Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about. We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration,”.
The rebranding follows Discovery’s take over of the Company last month from AT&T in a deal that will combine WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a single company. The deal is said to have amounted to $43 billion.