As well as dropping the first look images from the new series ‘The Third Day’, Sky has announced the world’s first immersive TV drama will stage an innovative live event for the series in a collaboration between Sky Studios, HBO, Plan B, Punchdrunk and writer Dennis Kelly.

News of the unique mix of TV and live drama was announced last night at Sky’s ‘Up Next’ content showcase. Created by writer Dennis Kelly and Felix Barrett, artistic director of Punchdrunk and starring Jude Law and Naomie Harris, the ground-breaking project will tell three, stand-alone but interconnected stories, not only on screen but also in a live, immersive event.

The first part is ‘Summer’, starring Jude Law, written by Dennis Kelly and directed by Marc Munden. Told over three episodes, which will air on Sky Atlantic and streaming service Now TV, Summer follows the story of Sam (Law), a man who is drawn to a mysterious island off the British coast where he encounters a group of islanders set on preserving their traditions at any cost.

Following ‘Summer’, viewers will get the chance to become part of The Third Day world at a major immersive theatre event. Created by Punchdrunk and directed by Felix Barrett, audiences will inhabit the story as it happens, live. Places will be limited, so audiences will be able to follow the events online.

Also in news – Zachary Levi and Cole Sprouse to co-star in comedy ‘Undercover’

The Third Day concludes with ‘Winter’: told over a further three episodes on Sky Atlantic and Now TV. Starring Naomie Harris, written by Kit de Waal, Dean O’Loughlin and Dennis Kelly and directed by Philippa Lowthorpe, it follows Helen (Harris), a strong-willed outsider who comes to the island seeking answers, but whose arrival precipitates a fractious battle to decide its fate.

Each story can be experienced separately, with Summer and Winter working together as a complete series – but all three parts together describe a larger narrative, creating a unique experience for those who seek it.

Co-creator Felix Barrett, Artistic Director at Punchdrunk explains: “To tell a story that spans TV and live-action has been a long-held ambition of mine. The Third Day will be both a TV show and a world you can enter, giving viewers the chance to live and breathe the narrative”.

Co-creator and writer, Dennis Kelly, says: “I wanted to make a series that was unsettling and disturbing but that also spoke to fears that ran deeper than horror. The themes of the Third Day have long been obsessions of mine – it is about loss and hope and how both of those things can distort the mind in surprising and brutal ways.”

Further details of the live event including how to apply for tickets will be announced in the coming weeks.

The six-part limited series will air in May in the UK and Ireland on Sky Atlantic and streaming service NOW TV and in the US on HBO.