Coke Zero Skyfall PR StuntWe get sent a good hundred emails every day asking us if we want to be part of the latest PR stunt. Most of the time they are unfortunately quite lame as they are ideas which have been done before but it would appear that Coke Zero and Sony have sent the bench rather high with this brand new PR stunt which has people running through train stations to be able to get exclusive tickets to see Skyfall as they ‘Unlock their inner 007!’

Have a watch of the video below and you’ll see what I mean. Whoever thought this one up, please give yourself a pat on the back because you thoroughly deserve it!

If you missed our review of Skyfall, you can click here to read or click here for our rather epic coverage of the latest James Bond movie.

If you were one of the people featured in this video and see this post, please comment in the section below as we’d love to hear about your experiences in being part of this very very clever PR exercise!

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