Following on from the success of the likes of LOVEFiLM and Netflix, Sky have now decided to get in on the action, with their latest initiative NOW TV; an online movie service predominantly aimed at those who are not already a Sky customer.

Launching tomorrow – July 17th – HeyUGuys were specially invited along to the press launch this morning in Covent Garden, London, allowing us the opportunity in speaking to those working hard behind the scenes, whilst also being given the chance in testing out the new service on a variety of devices, such as the iPad, a laptop and an iPhone.

Effectively NOW TV is providing a service which allows movie fans the chance to access Sky’s broad movie database, with a immense selection of releases, both old and new. With a monthly subscription a user can view such movies whenever they please, on whichever device takes their fancy. Yet NOW TV is not solely aimed at those who aren’t already subscribed to Sky, as the service also offers its users the chance to pay-and-play, where for a small fee you are able to purchase almost 1000 titles separately to the subscribed selection, including releases as recent as We Bought a Zoo, John Carter and The Woman in Black.

At the launch we had the chance to speak to Stephen Van Rooyen – Managing Director, sales and marketing, who had more information on the service.

“NOW TV is really about giving us the opportunity to extend our reach to the 13 million households that currently don’t subscribe to a paid service and really gives us a new opportunity to use a new model – no commitment, no contract in way of delivering our service to these households,” he said.

“Sky is a full service proposition which makes the widest number of channels available at the highest quality, with products like SkyPlus HD and Sky 3D all for a fixed monthly cost – compared to NowTV which is a pay-as-you-go service that allows you to dip in and dip out and gives customers a flexibility in accessing Sky’s great content.”

Launching tomorrow NOW TV is a brilliant device that will no doubt appeal to film fans across the country, as an on-the-go service that simply brings the cinematic experience directly to you. So if you’re sitting at home and fancy watching a film you’ve always wanted to see, with NOW TV, for a mere 99p, you can do just that.

And NOW TV Director Simon Creasey is certainly confident the product will be a success.

“Following the explosion in internet-connected devices, we know that more and more people are looking for great content to watch over the web, and that’s where NOW TV comes in. Offering a new and exciting way to enjoy Sky Movies on some of the most popular internet-connected devices, NOW TV gives films fans everywhere a new choice.

“We hope you like it – because we’re all really excited!” he concluded.

If you’re looking to get Sky TV take a look at the Sky deals that uSwitch have to offer by visiting the website today.

For more information on NOW TV, check out the press release below;

“NOW TV, the brand new internet TV service from Sky, is about to give millions more people an easy and commitment-free way to enjoy amazing movies, instantly. From tomorrow, NOW TV will open up more choice for consumers by making Sky Movies – followed later this year by Sky Sports – available across a wide range of internet-connected devices.

Building on the increasing popularity of watching TV over the internet, NOW TV will offer access to Sky Movies – the UK’s most popular subscription movies service – in a new way. It is easy, flexible and great value – with no contract, set-up costs or installation.

NOW TV gives you two ways to watch great movies. For total flexibility, NOW TV customers can ‘pay & play’ for instant access to an extensive range of over 1,000 movies through Sky Store including the very latest ‘now on DVD’ releases and much-loved classics. From launch, ‘now on DVD’ titles will include recent releases such as We Bought a Zoo, The Woman in Black, The Best Exotic Marigold Hotel, This Means War and Ghost Rider: Spirit of Vengeance.

‘Pay & play’ movies on NOW TV range from 99p for classic titles to £3.49 for the latest blockbusters. For an all-you-can-watch experience, NOW TV also offers the monthly Sky Movies Pass with instant and unlimited access to the entire Sky Movies collection. At any time, customers with a Sky Movies Pass can choose from over 600 movies, including recent blockbusters and classics from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal.

Each Friday, there are up to five new and exclusive Sky Movies premieres, at least 12 months before they are available on other online subscription services. In fact, Sky Movies offers customers access to around three-quarters of the year’s top 100 UK box office movies. At launch, the Sky Movies Pass comes with unlimited, instant access to titles such as X-Men: First Class, Bridesmaids, Green Lantern, Cowboys and Aliens and many more.

All NOW TV customers signing up for the Sky Movies Pass can enjoy a free 30-day trial. Following the end of the trial period, the Sky Movies Pass is available for just £15 a month. Available to anyone in the UK with an internet connection, NOW TV will launch tomorrow on PC, Mac and selected Android smartphones; on iPhone, iPad within the next month, on Xbox later this summer and YouView when it launches.

NOW TV will continue to develop for other platforms and devices, including Sony Playstation 3 and Roku streaming player, with further announcements to follow. More great Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year. This will enable NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more. The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.

For more details on NOW TV, please visit: