We’re always on the look out for new technology and how it’ll affect our enjoyment of modern media. This new look at the design of a concept car on YouTube uses 360° movement to put you inside the animation as it happens. It’s a very interesting concept to see how it’ll work in the future – in the meantime, read on for more information.
For the second of two innovative films that debuted at this year’s Pebble Beach Concours d’Elegance, Infiniti’s Executive Design Director, Alfonso Albaisa, takes viewers into the design process of the QX30 concept car.
The team behind the project tells us, “Traditional media can be one-sided, and seem to talk at consumers. But VR allows us to literally bring them inside of the Infiniti brand, an Infiniti car and an engaging story.”