We’re going back down the hole for another go-around with horror icon Samara, with a new trailer for the latest film in the series Rings. This is not as full on spoilery as the first trailer for the film, the new look is a far more conventional tease for your average horror film.

You have stormy nights, beautiful people on their own in vulnerable situations, the slash and dash of eerie montages of nastiness and…mirrors. Yes, there’s no well-worn stone unturned here. If you have any doubt as to the path the original horror series has gone down you might be interested to see the crossover film released last year: Ring Vs The Grudge in Sadako vs. Kayako.

There’s a deep well of folklore drawn on in K?ji Suzuki’s 1991 novel. The ghost story known as Banch? Sarayashiki has been adapted and twisted through a strong vein of Japanese horror over the years. In 1998 Hideo Nakata’s version of the tale betrayal and revenge was told using the then-modern idiom of the cursed VHS tape. It helped J-Horror reach the West and became a cult classic.

The 2002 American remake fared pretty well, though the initial shock of Sadako (or Samara in the US films) was lost on those who had already seen the first few films. There are a number of call backs to previous scares in this new trailer, which you can watch a number of times (if you dare) before the film is released in UK cinemas on the 3rd of February.

Rings Movie Trailer

Rings Movie Poster

Rings Movie Poster

Rings Movie Synopsis

A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before.

Rings will arrive in UK cinemas on the