Transmedia interactive storytelling is set to be the next big thing. We’ve already seen film companies point their ad agencies towards the multi-platform experiences to boost their campaigns.

This latest promotion from Orange kicks off an interactive adventure designed by Eric Viennot and the launch video is below.

Facebook pages and an official website are just the beginning and like Edgar Wright’s Brandon Generator project for Microsoft, the user will be able to place themselves in the picture.

Here’s the video – good luck…


Viral video by ebuzzing

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