Oz: The Great and Powerful PosterThis new trailer for Sam Raimi’s Oz The Great and Powerful comes after some very familiar marketing for Disney’s next family friendly fare.

Taking its cues from Victor Fleming’s trip to Oz we see James Franco’s earnest monochrome conjuror whipped up by a twister and throw deep into the multi-coloured opulence of the promised land.

Mila Kunis, Rachel Weisz, Michelle Williams and the voice of Zach Braff acccompany Franco on this origin story and knock me down with a flying monkey if this isn’t Disney reminding us how much money Alice in Wonderland made…

The Emerald City looks like a toytown nightmare but I can’t deny it looks like there’s fun to be had over the rainbow, once again.

Here’s a little synopsis to tease,

When Oscar Diggs, a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot – fame and fortune are his for the taking – that is until he meets three witches, Theodora, Evanora and Glinda, who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity – and even a bit of wizardry – Oscar transforms himself not only into the great and powerful Wizard of Oz but into a better man as well.

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Oz The Great and Powerful will be released in the UK and US on 8th March, 2013.