What today really needed was a new poster for the latest installement in a popular animated franchise and crikey – if the folks at Fox haven’t obliged.

Ice Age 4: Continental Drift reunites Ray Romano, Queen Latifah, John Leguizamo and Denis Leary in this new tale, which focuses on the character of Scrat. I’ve warmed to the other films in the series though I cant help but find some of the character designs a little offputting, Scrat for example looks like Rowan Atkinson has mated with a squirrel. And not an attractive squirrel.

But people love ’em so why not throw caution to the wind and pump out another film?

Brace yourself to be hit in the synopsis,

One of filmdom’s most beloved trios – “Ice Age’s” Manny, Diego, and Sid – embark upon their greatest adventure after cataclysm sets an entire continent adrift.  Separated from the rest of the herd, they use an iceberg as a makeshift ship, which launches them on an epic seafaring quest. Manny and the gang are challenged like never before to become heroes and do the impossible, as they encounter exotic sea creatures, explore a brave new world, and battle ruthless pirates. Scrat’s reunion with his beloved but cursed acorn catapults him to places no prehistoric squirrel has gone before.

It’s really an update from the earlier promo image which surfaced last month, but can you spot the difference between this…

and this…

Apart from a nice new reflection and a deeper blue there’s this…

This…

I’m not taking a child anywhere near this.