Mere days after Mattel teased a hitherto unseen character in Martin Campbell’s Green Lantern movie, another toy manufacturer – this time Hasbro – has brought into question the official name of Marvel’s upcoming Thor movie.

Glimpsed at New York Comic-Con (courtesy of Coming Soon), the action-figure’s packaging advertises Thor: The Mightiest Avenger rather than just Thor. While this would be in keeping with Captain America’s ‘The Last Avenger’ subtitle, and help cement the Avengers brand in consumers’ minds, the lengthening of the title seems largely unnecessary.

As a fan who would have rather watched Wolverine than X-Men Origins, or Captain America than The First Avenger, it would be nice to return to simpler times. Which other Thor movie, after all, do the film-makers feel the need to distance themselves from?

The figurine, moulded after star Chris Hemsworth, can be glimpsed below and is expected to hit shelves in March. The film, currently undergoing re-shoots, will strike theatres next summers.