In the most shocking news of the week, Disney has announced that after months of re-arranging the release date for ‘Mulan’ they will now be opting for a PVOD for the live-action remake.
The Disney blockbuster will now be heading for a September 4th release via its streaming service Disney+. The price of its rental comes in at a whopping $29.99 but you also need to be a subscriber in order to purchase the rental, pushing the price up to a staggering $36.98. This could be a tough pill to swallow for consumers with so many in doubt over employment during the current world crisis. In markets where Disney+ isn’t available, ‘Mulan’ will play in cinemas.
Disney’s CEO Bob Chapek stated this isn’t a new business model they are following, instead, this marks as a testing point to how well audiences react before making any decisions on future blockbusters like the upcoming ‘Black Widow’ spin-off.
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“We’re looking at ‘Mulan’ as a one-off as opposed to saying there’s some new business windowing model that we’re looking at,” Chapek said. “and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform but also the number of transactions we get on that PVOD offering,” he added.
Disney was hoping that the service was would reach 60-90 million subscribers by the five-year mark after launch, they’ve now reached the lower end of that scale in less than a year.