Here’s yet another amazing step for LOVEFiLM as today we’ve have news that the UK’s biggest movie rental service has partnered with ITV and BBC worldwide to announce that you’ll be able to stream archived footage from the TV’s archives as well as more recent content.

The web really is brining all this together and so often LOVEFiLM seem to be at the forefront of it all. They recently announced their DVD rental service being made available on XBOX and after being purchased by Amazon earlier in the year, really are going from strength to strength. The full press release is below:

AMAZON’S LOVEFiLM PARTNERS WITH ITV IN MAJOR TV STREAMING DEAL

LOVEFiLM, an Amazon company, has partnered with ITV to enable its members to instantly watch TV titles from the UK’s largest commercial broadcaster.

The subscription video on-demand (SVOD) agreement will give LOVEFiLM members access to ITV’s vast archive of shows, including a selection of recent popular content such as Marchlands and Above Suspicion, as well as classic crime series Prime Suspect and Inspector Morse and much loved British dramas such as Cold Feet and Secret Diary of a Call Girl.

The renewed deal with ITV will add further premium TV content to the LOVEFiLM Instant service – Europe’s leading TV and movie subscription streaming service available on a range of internet-connected devices including the PC, Sony PlayStation®3, Apple iPad, web-enabled TV sets and Blu-ray players and Microsoft Xbox 360 – and strengthen its existing offering of ITV programmes.

LOVEFiLM Instant gives members immediate access to TV and movie content from major broadcasters and studios including Entertainment One, Disney, Lionsgate, Momentum, STUDIOCANAL, Warner Bros. and BBC Worldwide direct to their living rooms.

Simon Calver, CEO of Amazon’s LOVEFiLM, comments:
“LOVEFiLM’s partnership with ITV is the icing on the cake of our LOVEFiLM Instant service as it brings more top TV content together with world class movies, delivered across multiple platforms, all for one low monthly price.”

Martin Goswami, Director of Pay and Distribution added:  “We are delighted to be working with LOVEFiLM to bring a wide range of ITV’s best loved programmes to their subscribers.  Partnering with LOVEFiLM’s Instant service is a great example of how ITV is starting to drive new revenue streams by distributing its content across multiple platforms.”

AMAZON’S LOVEFiLM STRIKES TV STREAMING DEAL WITH BBC WORLDWIDE

LOVEFiLM, an Amazon company, has partnered with BBC Worldwide in a deal that will give its members streaming access to world-renowned content from the BBC’s vast archive of shows, plus celebrated programmes commissioned by other British broadcasters.

The subscription video on-demand (SVOD) deal includes some of the greatest British programming of all time.  TV titles will include the nation’s much loved Doctor Who, the critically acclaimed Life On Mars, spy drama Spooks, highly-acclaimed mini-series Whitechapel, as well as some of the public and critics’ favourite documentaries including the breath-taking Planet Earth.

This is the latest content deal to add further TV content to LOVEFiLM Instant – Europe’s leading TV and movie subscription streaming service available on a range of internet-connected devices including the PC, Sony PlayStation®3, Apple iPad, web-enabled TV sets and Blu-ray players and Microsoft Xbox 360.

LOVEFiLM Instant gives members immediate access to TV and movie content from major broadcasters and studios including Entertainment One, Disney, Lionsgate, Momentum, Sony Pictures, STUDIOCANAL, Warner Bros. and ITV direct to their living rooms.  Members will also continue to benefit from physical DVD rentals with the ever-growing LOVEFiLM by Post service.

Simon Calver, CEO of Amazon’s LOVEFiLM, comments:
“We are thrilled to be bringing together great British TV content with Europe’s leading film subscription service. This gives LOVEFiLM an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price.”

Lisa Rousseau, Head of UK and Ireland, Sales & Distribution, BBC Worldwide added: “We’ve had a content partnership with LOVEFiLM for several years now and it’s great to see this evolve digitally. We’re delighted to give LOVEFiLM’s subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films.”