Last night, we got to spend the evening with many of the lovely folks from LOVEFiLM as they did a fantastic job live streaming the 2011 British Independent Film Awards (see all our coverage from the great event here). I have massive respect for LOVEFiLM, not only are they so nice to work alongside at many events, they are a great inspiration to me in the way the company started and have grown into becoming the UK’s number one movie go-to rental service and was recently purchased by Amazon so I’m always keen to seen what they’re up to next.
We put up a press release a few months ago that LOVEFiLM would be coming to Xbox Live in the near future and I’m pleased to report that as of today, the streaming version of the rental service can now be accessed via you Xbox consoles. This should now mean no need to plug your laptop into your TV to watch you movies but the all-in-one console can now do the work for you. I use mine to watch Sky all the time and now I have even less reason to leave my living room.
I’ve placed the full press release below and I think the next time you turn on XBox Live, you’ll have an update ready and waiting for you.
AMAZON’S LOVEFiLM NOW ON XBOX LIVE
NO MORE FIGHTING FOR THE REMOTE AS FILM FANS GAIN VOICE CONTROL
LOVEFiLM, an Amazon company, launches on the Xbox 360 and Kinect tomorrow giving a million more film fans access to the movies they want to watch in an instant.
The movie viewing experience will be transformed as, for the first time, LOVEFiLM members watching on Kinect for Xbox 360 will be able to use voice commands and gestures to control LOVEFiLM Instant – the movie streaming service – with ease via their Kinect enabled consoles.
Xbox 360 users will be able to watch thousands of movies via LOVEFiLM Instant including exclusive content such as the award-winning drama Gran Torino and teen phenomenon The Twilight Saga: Eclipse, with forthcoming titles The Dark Knight, breakout comedy The Hangover and dark romance Blue Valentine becoming available in time for Christmas.
LOVEFiLM Instant is available from just £5.99 via a huge range of devices including PCs, iPad®, Internet-connected TV sets, Blu-ray players, tablets and games consoles. Becoming an Xbox LIVE integrated film service provider is another milestone in LOVEFiLM’s ambition to bring the service to as many homes as possible.
Simon Calver, CEO of LOVEFiLM, said:
“It is an exciting day for LOVEFiLM customers who have known this was coming. Launching LOVEFiLM Instant on Xbox 360 and Kinect means we are bringing the service to a million more living rooms.
“LOVEFiLM members in the UK can access our content in another exciting, innovative way and all for one straightforward price. The simplicity of our pricing and the ease with which customers can use LOVEFiLM Instant should make us the first choice for those film fans who want fantastic entertainment at great value for money, anytime, anywhere.”
Stephen McGill, Director of Xbox & Entertainment for Microsoft UK said:
“It’s very exciting to see the launch of Amazon’s LOVEFiLM on Xbox LIVE. Xbox owners will be eager to get started, using their Kinect-enabled consoles to interact with LOVEFiLM’s extensive catalogue of movies in ways that will only be available on Xbox 360.”
LOVEFiLM is Europe’s largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post.
