In a bid to make Planet of the Apes look like a Michael Bay movie, the  Indian marketing department at Twentieth Century Fox have decided to give us lots of head-shots, helicopters and destruction! What’s not to like! Doesn’t really fit in with the rest of the UK and US marketing campaigns though does it! Does that matter? No, not really because we’ve seen the movie and we love it (Read Jon’s review here).

Rise of the Planet of the Apes is directed by Rupert Wyatt and stars James Franco, Andy Serkis and Freida Pinto.

RISE OF THE PLANET OF THE APES combines fantastic storytelling with the next leap in Visual Effects for an emotional and action-packed motion picture experience unlike any other. Man’s arrogance sets off a chain of events that leads to intelligence in apes and a challenge to our place as the dominant species on the planet. Caesar, the first intelligent ape, is betrayed by humans and rises up to lead his species’ spectacular race to freedom and the ultimate showdown with Man. In Caesar, WETA – the Oscar-winning visual effects team behind Avatar – have created a CGI ape that delivers a dramatic performance of unprecedented emotion and intelligence.

Rise of the Planet of the Apes hits UK cinemas 11th August.

Source: IMPA