Another impressive piece of marketing for Edgar Wright’s anticipated Scott Pilgrim Vs. The World, and it’s one of the finest examples of the interactive trailer I’ve seen so far.

Dolled up in its 8-bit glory, this new trailer offers the viewer the chance to hear from Edgar Wright as the trailer plays, giving his usual generous insight into the shots and the inspirations evident.

Word is already coming out of the various screenings and it seems as though Wright continues his winning streak with Pilgrim, we’re seeing it next week and, no – we can’t wait.

Here’s the ‘i-trailer’,

Yahoo had the good sense to put this one online.