Dimension Films have just sent over new information along with five new posters from their movie, Spy Kids: All the Time in the World in 4d with ‘Aromascope’.
What the heck is that I hear you cry?! Well, it would appear to be smellovision! I’ll let the official press release do the talking below the images but essentially it’s a new way to watch a movie where the smells from the film come out into the theatre! Nuts eh!
Spy Kids: All the Time in the World is directed by Robert Rodriguez and stars Jessica Alba, Joel McHale , Jeremy Piven, Ricky Gervais, Alexa Vega, Daryl Sabara, Rowan Blanchard, Mason Cook, Danny Trejo, Antonio Banderas and is set for release in the US and UK 19th August.
Synopsis: On the surface, Marissa Cortez Wilson (Jessica Alba) has it all…married to a famous spy hunting television reporter, a new baby and intelligent twin step kids. But in reality, trying to mother Rebecca (Rowan Blanchard) and Cecil (Mason Cook), who clearly don’t want her around, is her toughest challenge yet. Also, her husband, Wilbur (Joel McHale), wouldn’t know a spyif he lived with one which is exactly the case – Marissa’s a retired secret agent.
Marissa’s world is turned upside down when the maniacal Timekeeper (Jeremy Piven) threatens to take over the planet and she’s called back into action by the head of OSS, home of the greatest spies and where the now-defunct Spy Kids division was created. With Armageddon quickly approaching, Rebecca and Cecil are thrust into action when they learn their boring stepmom was once a top agent and now the world’s most competitive ten year olds are forced to put their bickering aside and rely on their wits. With a little help from a couple of very familiar Spy Kids, Carmen (Alexa Vega) and Juni Cortez (Daryl Sabara), and some mind-blowing gadgets, they just may be able to save the world and possibly bring their family together while they’re at it.
Check out the images below and scroll down further to view more information about Aromascope that will be used on Spy Kids: All the Time in the World in 4d.
SPY KIDS: ALL THE TIME IN THE WORLD GOES 4D WITH AROMASCOPE
DIMENSION FILMS TAKES MOVIEGOERS TO A WHOLE NEW DIMENSION
New York, NY, June 24, 2011 – Dimension Films announced today that SPY KIDS: ALL THE TIME IN THE WORLD is taking moviegoers to a whole new dimension in 4D with Aromascope.
Cutting edge filmmaker and director of the highly popular SPY KIDS franchise, Robert Rodriguez, was one of the first to re-introduce audiences to 3D since its inception in the 1950s. After many years away from the cultural mindset Rodriguez brought back a whole new wave and rebirth of 3D into mainstream cinema in 2003 with SPY KIDS 3-D: GAME OVER. The film impressed and entertained audiences and went on to gross close to $200 million.
This innovative and celebrated franchise will now be the first to introduce audiences to the new adventure of 4D where they will have 8 special opportunities throughout the movie to access the action interactively through smell. The introduction of scent in the movie going experience adds to the outrageous fun by enhancing the action, adventure and comedy to take you where no film has gone before.
With each individual admission ticket, kids and parents will also receive an Aromascope card that is free of charge with easy to read numbers outlined. As the numbers flash on the movie screen the audience will rub the corresponding number on their card. When each of the 8 aromas are unleashed you will get to experience a special moment in the film and be transported into scenes in the family adventure film. This fun added attraction takes the audience beyond sight and sound and into a symphony of scents as the movie is coming to life.
“Families are going to love the interactivity of this new addition to the movie going experience. And best of all, you won’t have to pay extra for 4D Aromascope, which will be provided to every theater whether it be 2D or 3D,” said Robert Rodriguez.
4 times the gadgets, 4 times the adventure and 4 times the dimension. Audiences can get a whiff of the bigger, better experience on August 19th when SPY KIDS: ALL THE TIME IN THE WORLD IN 4D opens in theaters nationwide.