Quick word of warning – if you want to see this film then don’t watch the trailer. To even hint at some of the recent films whose influence is all over this one would be giving away too much.

Unless the film is a huge psychological horror spanning generations then this trailer not only gives the entire set up away but also throws in a few huge twists and a pretty obvious nod to the big reveal at the end.

If you have to watch it then stop after about a minute as the first few moments set up a thoroughly generic tale of ‘new home which might be haunted, oh and children are scary aren’t they etc’ which is something Insidious did very well and it’ll take more than a man in the woods and a face appearing at the window with a orchestra shock to creep the skin from me.

There may be something decent here, Jim Sheridan certainly known his way around a story and though some of his recent choices were a little unusualĀ (Get Rich or Die Tryin’ being a bit of a head scratcher) he’s amassed a decent cast in Daniel Craig, Rachel Weisz and Naomi Watts but this promotion is assembled in such a way as to make it look as if someone has chomped happily on the last thirty years of horror films and vommed into a bucket from which the last scrapings came together to make this trailer.

And yes – it is only a trailer. The film may be excellent and I’m still looking forward to being convinced but whoever sanctioned this either has no idea of subtlety or no imagination (or, worse, no faith in the film) but they have done a fine job in pulling together a pretty terrible first look. Just keep telling yourself – It’s only a trailer, it’s only a trailer.

Anyway – here’s the new trailer! Enjoy!

[yframe url=’http://www.youtube.com/watch?v=nIeMYPfnST0′]

And a poster! Hurrah!

Apple had em both.