The service is of course exactly what it says on the tin. Whereas the other six major studios have partnered with UltraViolet in offering their digital services, allowing you to redeem a code to add the film to your cloud-based digital collection upon purchasing the DVD or Blu-ray, Disney have decided to go it alone.
Disney Movies Anywhere launched yesterday with an app for iPhone, iPad, and iPod Touch, and it can also be accessed through Apple TV, through iCloud or using AirPlay.
Movies can be bought exclusively through iTunes, with a library currently consisting of over 400 films from Disney, Pixar, and Marvel’s respective catalogues.
To help promote the new service, the studio have announced that their smash-hit animated success, Frozen, will be available three weeks before its Blu-ray / DVD release. And for a limited time, those who connect their Disney Movies Anywhere account with their iTunes account will receive a free digital copy of the studio’s family-favourite hit, and arguably one of the greatest animated movies of all time, The Incredibles.
I am a huge fan of UltraViolet, and have been building my collection up for a long time now, with my digital collection now quite respectable alongside my physical collection. One thing missing from it has of course been those owned by Disney, which include some of my all-time favourites. So though it’s a bit of a shame that they won’t all be housed in the same place, I’m so glad that Disney are finally coming to the digital table and offering something like this. It’s been a long time coming, and I’ve every faith that it’s going to pay off brilliantly for them.
For the time being, it looks like this is strictly available to North American customers, which is pretty disappointing. But hopefully it’s just a matter of time before they cross the Atlantic and beyond.
Source: via Variety.