To celebrate the forthcoming and highly anticipated release of the widely acclaimed Back to the Future Trilogy on Blu-ray™, Universal Pictures International Entertainment has produced a series of interactive promotional assets to be experienced, shared and enjoyed by online users. This Academy Award®-winning franchise, will release internationally from October 25th, 2010 in eye-popping high definition featuring new restorations for perfect picture and the purest digital sound.
Fans can watch and interact with the trailer to the Blu-Ray release of the Back to the Future Trilogy to discover incredible behind-the-scenes goodies, interviews and character bios from the films. As the trailer plays, more assets become available for the user to click on and experience. The trailer can also be grabbed and shared on social networking sites and profiles.