It was inevitable that this was going to happen but worth reporting on nonetheless. James Cameron’s smash hit epic movie, Avatar has broken all DVD and Blu Ray sales in it’s opening four days. The 3d sci-fi movie was released in the US on the 22nd April and has sold 4 million DVDs and 2.7 million Blu-rays bringing totals to 0m (£84.1m).

The money train for 20th Century Fox and James Cameron shows no sign of slowing down either as the DVD / Blu Ray goes on release in the UK today (you can buy it here) and the rest of the world in the coming weeks. The Dark Knight held the previous record for the highest selling DVD but that will now be eclipsed by Cameron’s epic.

Avatar is still on at many cinemas as people flock to see the best selling movie of all time now boasting to have brought in an estimated $2.7bn….

Crazy numbers which will only keep on going up.