Here’s the new poster for kids animated feature Hop, which ties in very nicely to this evening’s Super Bowl.

From the creator’s behind Despicable Me, Hop tell’s the story of the Easter Bunny who is incapacitated when he is accidentally hit by a car, leaving the offending driver to save Easter.

Featuring the vocal talents of Kaley Cuoco, James Marsden, Elizabeth Perkins and Despicable’s mad scientist Russell Brand, the film is due for release in the UK on the 1st April.

Poster courtesy of IMP Awards