Continuing it’s “really quite chuffing awesome marketing campaign” –Ross Jones-Morris, HeyUGuys, Warner Bros have now added a new billboard to its roster.

However, it’s not just any billboard. Whilst cinematic second-coming Christopher Nolan has proven thankfully resistant to the questionable charms of 3D film-making the same cannot now be said of the people promoting the highly anticipated final instalment of his Batman trilogy:

Yes, Sunset and La Brea in Hollywood is currently sporting a billboard with a hole in it, accompanied by associated debris and such. That this debris is very artfully designed is probably why it’s gone massively viral in the space of a day. If Prometheus was a case of viral marketing done to death, The Dark Knight Rises is a case of viral marketing done to perfection.