Will Ferrell is reportedly being eyed to take on the role of John Madden in David O. Russell’s feature on the NFL star.

The feature, which is set to be directed by Russell, tells the story of one of the larger-than-life personalities to grace an NFL sideline. All Madden ever wanted was to be a head coach and he was one of the best ever. After winning the Super Bowl, the stress of the job began to destroy him. It forced him away from his dream job, and the film focuses on his friendship with Oakland Raiders owner Al Davis, and how Madden found a second act that made him far more famous.

Madden helped changed the videogame landscape when he became the figurehead for Madden NFL, a perennial top seller that this Autumn gets its 24th incarnation through Electronic Arts.

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The project is produced by Escape Artists’ Todd Black, Jonathan Shukat, Jason Blumenthal and Steve Tisch. Latter is the co-owner of the New York Giants, and the expectation is that the NFL will embrace the feature film.
The story is a Prime Video Sports Original, Russell had been doing a rewrite when everything stopped with the writer’s strike.