We’ve now got two great new international posters for the film to share with you, courtesy of IMP Awards. As they proudly announce, in their respective languages (which I’m fairly sure are Spanish and Dutch), Dr. Seuss’ The Lorax is brought to us from the creators of Despicable Me, and is directed by Chris Renaud and Kyle Balda, who worked together on that brilliant first feature film from Illumination Entertainment.
The voice cast on the film is pretty great, led by Zac Efron, Taylor Swift, Ed Helms, Betty White, Rob Riggle, and Danny DeVito, who voices The Lorax himself.
“The 3D-CGI feature Dr. Seuss’ The Lorax is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.
Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.
Dr. Seuss’ The Lorax is the third feature created by Universal Pictures and Illumination Entertainment (Despicable Me, Hop).”
The character of financial king O’Hare definitely looks to be channeling the vibe of Gilbert Huph, Bob Parr/Mr. Incredibles’ boss in The Incredibles, and his henchmen that of a cross between the Men in Black and Agent Smith from The Matrix. Always nice to have nods to pop. culture.
Dr. Seuss’ The Lorax is set to come to cinemas here in the UK in 3D on 27th July, so we’ve got another six months to wait, but what we’ve seen so far makes it look like it’ll be worth it. Like everyone I know, I loved Despicable Me, and am thoroughly looking forward to seeing what this film will bring. The attention to detail in the animation in both posters, and especially in the background scenery in the Spanish one, is very promising. As usual with the second, click to enlarge.