A new poster has now been sent over to us and it’s pretty much just about showing off all the famous faces that you can look forward to seeing in the film.
It’s not really a creative or well thought-out poster, in my books, and is essentially just a pretty unsubtle way of saying, ‘Just in case you don’t know these people by name, here are their very recognisable faces.’
And those faces include, but are not limited to, HalleBerry, Ashton Kutcher, Jon Bon Jovi, Katherine Heigl, Sarah Jessica Parker, Chris “Ludacris” Bridges, Sofia Veraga, Hilary Swank, Josh Duhamel, Robert De Niro, Lea Michele, and Zac Efron.
Nonetheless, the trailer from a couple of weeks ago was actually pretty feel-good and did have me, somewhat ashamedly, a little intrigued by the project, given that I’m not really its target demographic. Last year’s Valentine’s Day managed to more than quadruple its $50m. budget at the box office, and I wouldn’t be surprised if New Year’s Day has a pretty good run too when it hits cinemas on 9th December this year. Until then, here’s the new poster to enjoy (or be bemused by on account of the total lack of subtlety). As usual, click to enlarge.