Secret Cinema, the pioneers of immersive storytelling, today announces the launch of Secret Sofa, a weekly home entertainment series where audiences can create their own unique immersive cinema experiences in collaboration with celebrated ice cream brand Häagen-Dazs as presenting partner, to tie in with their new ‘‘Häag-Indoors’’ initiative.
For an initial eight weeks at 7.30pm every Friday, Secret Sofa will facilitate a virtual in-home screening of Secret Cinema’s most celebrated and critically acclaimed films, as well as lesser-known gems. With bespoke content, character narratives, interactive elements, typical Secret Cinema surprises and Häagen-Dazs for company, people can create their own cinema experiences to enjoy at home.
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People will be able to sign up for the Secret Sofa weekly newsletter and every Tuesday the film and pre-screening narrative will be announced. It’s here people will be immersed in the world of the film, given costume suggestions and bespoke content and activities including sing-a-long and music playlists, instructions to learn dance routines and prop making ideas to help them create the ultimate, in-home screening environment.
Recipients of the newsletter will receive a special weekly code that allows them to order the chosen Häagen-Dazs flavour of the week online via an exclusive collaboration with Amazon Prime Now which they can enjoy with their film kicking off with the celebrated dessert-inspired flavour Strawberry Cheesecake to match the debut with Grand Budapest Hotel. They will also be encouraged to share their best #HaagIndoors images on social media with the best one winning a week’s supply of ice-cream.
The Secret Sofa Facebook group will host audience discussions both pre and post-film and will be a place for people to share images of the secret worlds they create.
Secret Sofa all kicks off this week, Friday 17th April, with Grand Budapest Hotel.