Throwing a CGI character into real life is nothing new, with The Smurfs about to run riot over us all and the sagging paunch of the Garfield movies still fresh in the memory there’s a lot for Hop to overcome.

There’s a new character poster out today to complement the numerous other marketing Universal has thrust our way and if Tim Hill’s film has anything going for it then the character design is decent and it is sure to benefit from Russell Brand, James Marsden and Hank Azaria lending voices and faces to it.

April 1st is the release date, and here’s what to expect,

Synopsis: Blending state of the art animation with live action, Hop is a comedy about E.B. (voiced by Russell Brand), the teenage son of the Easter Bunny. On the eve of taking over the family business, E.B. leaves for Hollywood in pursuit of his dream of becoming a drummer. He encounters Fred (James Marsden), an out-of-work slacker with his own lofty goals, who accidentally hits E.B. with his car. Feigning injury, E.B. manipulates Fred into providing him shelter, and Fred finds himself with the world’s worst houseguest.

Look down with your eyes,

IMPA did it.