While movie fans anxiously wait on the TV spots which will reveal new footage from movies like Captain America: The Winter Soldier and The Amazing Spider-Man 2, various companies are taking advantage of the tradition of using characters from the big screen to promote their products.

While The Muppets were featured in a Super Bowl spot for the 2014 Toyota Highlander, it’s Laurence Fishburne’s Morpheus – from The Matrix Trilogy – who returns here as he comes face to face with an unsuspecting couple at a valet stand.

As you’ll see, he presents them with two choices: a red key or a blue key. Should they choose wisely, they’ll never look at luxury—or Kia—the same again (according to the press release accompanying the video anyway). Which Super Bowl TV spots are you guys most looking forward to? Let us know below!