A statue of Bugs Bunny in Leicester Square may have already been a featured attraction in the London hotspot but to celebrate the upcoming release of ‘Space Jam: A New Legacy’ the infamous bunny has had a bit of an upgrade.
The iconic figure has been brought to life with a shiny silver basketball and a backboard sporting the vibrant colours of the Tune Squad ahead of the much-anticipated release. The updated bronze statue was unveiled by young basketball players from Park View Community School in Tottenham who took part in performances and challenges alongside Sky Sports NBA presenter and former Blue Peter star Radzi Chinyanganya.
The young players, aged 9-12, represented Who’s Got Game Basketball, a charitable organisation specialising in basketball participation as a tool for social change and development. Who’s Got Game has worked with over 70,000 young people in 15 countries around the world and is currently in 247 schools. They treated morning commuters to a spectacular display of dribbling and shooting around the dynamic statue, which is part of the Scenes in the Square movie trail.
Those targeting their phones at the hoop can access a QR code that unlocks exclusive interactive Space Jam: A New Legacy lenses via Instagram, Snapchat and Facebook.
The film will be released in cinemas on 16th July.