Twentieth Century Fox have issued a press release letting us know that James Cameron’s epic movie has become the biggest selling UK Blu Ray of all time and it will probably remain so for many years to come. Until Avatar 2 comes along that is! Read on for the full details.
London, UK (Monday 10 May 2010) – AVATAR has once again shattered industry records to become the biggest selling Blu-ray title ever in the UK, announced today by Twentieth Century Fox Home Entertainment (TCFHE). In 2 weeks, TCFHE sold 505,057 units of AVATAR on the high-definition Blu-ray format – beating the all-time Blu-ray record of 490,633 held by The Dark Knight and breaking the half a million milestone.
“Blu-ray is the ultimate way for fans to enjoy Avatar at home and experience Pandora in all its awe-inspiring clarity in high definition” commented Steven Leighton, SVP Northern Europe and Asia Pacific for TCFHE. “It’s no surprise that viewers are choosing to own AVATAR on Blu-ray and with 22.2% of our overall sales to date this clearly demonstrates that UK consumers are embracing Blu-ray as the format of choice.”
Lavinia Carey, Director General, British Video Association said: “It’s fitting that AVATAR is the title that inspires consumers to buy into Blu-ray and lift it to the next level of household penetration as the best way to watch high definition content.”
Prior to the film’s release on Blu-ray Disc and DVD, AVATAR generated over £91million at the UK box-office and $2.7 billion worldwide — making it the highest grossing film of all time. Written and directed by James Cameron and produced with his long-time collaborator Jon Landau, AVATAR stars Sam Worthington, Zoë Saldana, Sigourney Weaver, Stephen Lang, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Wes Studi and Laz Alonso. Director James Cameron takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads a heroic battle to save a civilization.