Disney have issued a press release this evening stating that The Mouse House and Sony will be working together to push 3D technology into homes that little bit quicker. I guess when you have two of the biggest film power houses in the business joining together, stuff happens!! While doing research for this post, I came across this article on the BBC where both Sony and Disney have worked together before to create the medium that beat HD-DVD to the sidelines in what is now a standard format, Blu-ray.

Thanks to Deadline for sharing this with the world. Check out the full press release below.

DISNEY AND SONY DRIVE BLU-RAY 3D™ THROUGH U.S. MARKETING INITIATIVE

‘ALICE IN WONDERLAND’ To Make Its 3D Debut In The Home With Select Sony 3D Products

Burbank, Calif., September 7, 2010 — The Walt Disney Studios and Sony Electronics have joined forces in the United States to provide both consumer and retail education, promotion and marketing support for in-home 3D devices and content. The collaboration includes advertising and retail execution, as well as product bundling, including the Blu-ray 3D debut of one of 2010’s most successful films, Disney’s Alice in Wonderland.

Launching during the high-traffic holiday retail season, this innovative campaign, running nationwide in the U.S., incorporates 10 different Sony 3D BRAVIA HDTVs and includes one of the most successful 3D films in history, Disney’s Alice in Wonderland.

“We are excited to partner with Sony on 3D offerings and to offer consumers their first chance to experience one of 2010’s top 3D films and the amazing spectacle of Wonderland in their very own homes,” said Lori MacPherson, General Manager of Home Entertainment for The Walt Disney Studios. “We recognize Sony is a leader in HD hardware and we know movie lovers will enjoy the immersive content that is a part of Disney’s 3D titles.”

The marketing campaign features multiple consumer incentives as well as a comprehensive television, on-line, social media and print campaign. With the purchase of select Sony’s 3D BRAVIA HDTVs, consumers will have a choice between Alice in Wonderland or the family favorite Bolt on Blu-ray 3D.

In many markets outside of the U.S., Disney will also make available the Blu-ray 3D version of Alice in Wonderland and Bolt for select Sony 3D products. Details of the campaign in each market will follow.

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