The original ended up making an incredible 7m (against a production budget of ,000!), and the sequel is another success story in low-budget, astutely marketed Hollywood filmmaking.
Interestingly, the number 2 entry Hereafter (another supernatural tale directed by the legendary Clint Eastwood and starring box office friendly Matt Damon), has failed to make much of a dent with just m in returns this weekend, having expanded nationwide this week. Could this be a sign of things to come in regards to big studio product vs. no-name indie features?
Rounding out the top three is Jackass 3-D, which has climbed to .1 million in ten days, easily beating Number Two’s .8 million to become the highest grosser of the franchise. Another success for 3D!
Info from Box Office Mojo.
