class=”alignleft size-thumbnail wp-image-115557″ title=”Keith Lemon” src=”https://www.heyuguys.com/images/2011/11/Keith-Lemon-220×150.jpg” alt=”” width=”220″ height=”150″ />Oh dear.

In a move that will surprise absolutely everyone, Lionsgate U.K. have teamed with Bo’ Selecta! creator Leigh Francis and Paul Angunawela for a big screen incarnation of the former’s Keith Lemon character.

Lemon (aka Francis), who now has six series of Celebrity Juice under his belt, will spend the movie trying to achieve his dream of becoming a successful entrepeneur, in the vein of personal hero Richard Branson.

Verne Troyer will co-star alongside Francis in the project, which has – miraculously – attracted the likes of Generator Entertainment’s Mark Huffam (“Game of Thrones”), Simon Bosanquet (“Whole Lotta Sole”) and Aidan Elliott as producers.

Seriously though, what is the point in having a Development Hell if projects like this are allowed to avert oblivion?

Don’t shoot the messenger, Variety had this one first.