Disney and JJ Abrams clearly know the power of Star Wars, and today the director sent a video message from the Abu Dhabi set of Star Wars: Episode VII to launch a new fund-raising initiative.
Abrams, with a little intrusion from someone very Hensonesque, talks about Star Wars: Force for Change campaign whose aim it is to raise funds and awareness for UNICEF’s Innovation Labs among other charitable work. So, while we and other post everything from title rumours and telescopic lens shots of a distant sandy set it’s good that Disney and Abrams are wise to this and are using it for a good purpose.
There’s a lovely sense of quiet showmanship from Abrams here, wouldn’t it be great to have another Star Wars film with a sense of humour…
Here’s the video – further details are included on the Youtube post.
